As the state begins to reopen from COVID-19 lockdown, the NH Division of Travel & Tourism Development has launched its summer 2021 campaign with the theme "Discover Your New" with emphasis on road trips, hiking, boating, camping and family fun.
The new ads target PA, NJ, DE, MD, VA, NC and Ohio - presumably in addition to New England and New York.
The border with neighboring Quebec remains closed.
Officials expect visitation to rebound to near-2019 levels because of vaccine rollout and pent-up demand for travel.
