The NH Division of Travel and Tourism Development will be launching its 2022 winter ad campaign next week in northeastern US and eastern Canada drive markets which include cities as far away as Washington DC, Cleveland, Detroit and Toronto.
The winter campaign will pitch outdoor winter sports including skiing, snowboarding and snowmobiling, as well as indoor activities like shopping and dining.
Because of the COVID-19 pandemic, an important part of the new campaign is the Granite State Promise in which visitors are asked to pledge to Plan Ahead, Be Understanding and Be Respectful.
NH tourism officials are anticipating seeing 3M visitors this winter who spend around $1.2B.
