NYC and Toronto entering 2-year tourism cooperation partnership
By David
23 October 2017 (Edited )
Share This Article
TravelPulse
By David
23 October 2017 (Edited )
Share This Article
TravelPulse
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer
ACRO Global
Publisher
TourismMarketer
Follow @davidhboggs
Website | |
Rating | Show Individual Votes |
Related Websites | |
Views | 175 views. Averaging 175 views per day. |
Related Articles |
Senior Member
Usergroup: Administrator
Joined: 30 January 2012
Location: New England USA Web: DavidHBoggs.com
Total Articles: 2788
Total Comments: 498
NYC & Company and Tourism Toronto have inked a 2-year partnership agreement.
Plan is for the 2 cities to promote each other at home (to the tune of $500K), and share best marketing practices, to induce incremental, reciprocal intercity travel.
I hope both cities will be willing to share their numbers publicly, so we can all see what worked and what didn't.
The CAD-USD exchange rate will be a wild card in this deal.