New York City's official DMO NYC&Co has announced the signing of a first-ever city-to-city tourism collaboration agreement with Marketing Manchester UK.

Virgin Atlantic is now flying the Manchester to NYC route daily using 747 aircraft, with capacity this winter increased by 65%.

NYC&Co and Marketing Manchester will share best practices in tourism marketing and destination management including strategies for arts and culture, sports and LGBTQ+ travel. Manchester will provide NYC with $500K in digital-billboard and public-transport advertising, while NYC will provide Manchester with similar value in bus shelter and Link NYC screen advertising.

NYC had more than 1.3M visitors from the UK in 2019.