New York City official DMO NYC & Company has launched an initiative intended to stimulate economic activity by both residents and visitors, in order to get the city's 400,000+ tourism and hospitality employees back to work.

The Coalition for NYC Hospitality & Tourism Recovery initiative introduces a Stay Well NYC Pledge and an All In NYC revitalization campaign.

All In NYC is envisioned as happening in 3 stages: Rise, Renew and Recover. NYC residents will be targeted first, followed by regional, US and international markets as the initiative is rolled out.

NYC & Company President/CEO Fred Dixon said:

"This roadmap and revitalization campaign are a significant first step to rally New Yorkers to safely explore their city once again and energize the business community as NYC comes back to life."