PEI Tourism tweaks Come Find Your Island theme for 2018 [VIDEO]
By
David
02 March 2018 (Edited )
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Journal Pioneer
By

02 March 2018 (Edited )
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David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer
ACRO Global
Publisher
TourismMarketer
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The 2018 campaign includes a new visitors' guide, TV and radio commercials, digital and social-media advertising, and transit and billboard advertising in major Canadian cities and airports.
The Crown Corporation Tourism PEI has an annual marketing budget of $4M.
In 2017 PEI had 1M+ overnight stays for the first time.