ACRO Global Tourism Marketer

FREE Download: “The Definitive Guide to Choosing the Best Google Search Agency for Your Business”
FREE Guide: Grow Your Business with Google
My New FREE Guide explains in plain English how Google Ads and SEO work, why you need to work with a professional agency, and how to find the best Google Search agency. Don't fall for PPC and SEO scams. Find the best agency for your business, and start making more money!
Get your FREE Guide!

Sri Lanka 3B Rs destination marketing campaign snarled in red tape
By
24 January 2019

Share This Article

Sri Lanka Tourism

(FYI, that's the new Sri Lanka Tourism logo since the So Sri Lanka rebrand last fall. See Related Articles. I'm afraid I'm underwhelmed,)

Background: The Government of Sri Lanka has been in disarray since October, when Presdent Maithripala Sirisena fired Prime Minister Ranil Wickremesinghe, withdrew his party from the coalition government, then dismissed parliament and called for an election. The PM claimed the Pres lacked the authority to dismiss him, and the country's highest court ruled that the Pres's actions were illegal. After 7 weeks of bickering, the PM got his job back.

Meanwhile, back at the Ministry of Tourism, Minister John Amaratunga's planned 3-year, 3B rupee destination marketing campaign scheduled to begin rollout out this year remains on hold because of a new process for political appointments the Pres has put into place, causing approval of the project to be tied up in middle-management levels of the government.

The new campaign is intended to target Europe and Australia as well as China and India.

Will the necessary approvals happen in time for the campaign to draw more tourists in 2019 high season?

Stay tuned.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer

View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
Subscribe to my blog


Website
Visit Website
Rating
4/5 based on 1 vote.
Show Individual Votes
Related Websites
Views 167 views. Averaging 167 views per day.
Related Articles
External Article:
Post Reply


Quick Reply
Your Name:
Your Comment:


You may use BB Codes in your message.
Spam Prevention:

Previous Article | Next Article