Tourism Ireland has begun running an £11M multimedia campaign aimed at increasing international visitation to Northern Ireland - particularly rural areas - in the autumn 2019 shoulder season.

Sterling (UK GBP) currently being weak as it is because of Brexit uncertainties makes Northern Ireland (as well as the rest of the UK) a relative bargain for travelers from the Eurozone, North America and elsewhere.

In this initiative Tourism Ireland will be coordinating promotions with carriers, OTAs, tour operators and travel agents.

Target markets are North America, Mainland Europe, Great Britain, Australia and several emerging markets.

Specific promotions will include:

• Game of Thrones Tapestry event in Bayeux
• 'Slow Road' promotion of Causeway Coastal Route in Mainland Europe
• Promotion to Ulster Scots at Stone Mountain Games in Georgia USA
• 'Taste the Island' events in Great Britain and Mainland Europe
• More

The tourism industry of the Island of Ireland needs all the help it can get, given the potentially enormous negative impact of a seemingly inevitable no-deal Brexit, along with the ending of Norwegian Air transatlantic flights and Hainan Airlines' Beijing-Dublin service.