"Art in Our Nature" marketing campaign is the first to be deployed under Allegheny County's new Western NY Wilds branding. The campaign will highlight the work of the region's artists and artisans as well as its natural beauty.

Media used will include print, social media, video and e-mail. The campaign's first video was released on social media last week.

Plans are for the campaign to run throughout the spring and summer, finishing up with an Allegheny Artisans Studio Tour Weekend in October.