"The Original, The One, The Only, The Palm Beaches" integrated marketing campaign using social media, digital and broadcast will tap into the nostalgia surrounding beach vacations and historic resorts to try to revitalize tourism, increase hotel occupancy and raise visitor spend in the Southeast Florida region.

Discover the Palm Beaches is undertaking destination-wide efforts to make potential visitors of the high safety standards being maintained in the area including The Palm Beaches Pledge - by which businesses agree to "mask up - spread out - sanitize around" and Global Biorisk Advisory Council STAR accreditation - a cleaning industry infectious disease prevention, response and recovery accreditation for facilities.

Discover the Palm Beaches is the official 501(c)(6) DMO representing 39 communities in Southeast Florida.

Tourism in the region generated more than $5B in visitor spend and supported 70,000 jobs in 2019.