The European Cities Marketing Benchmark Report 2018-2019 shows an overall growth rate in 2018 bednights of 4.2% vs. 2017.
Markets of highest growth included:
- China +9.6%
- Spain +8.5%
- USA +6.4%
Top 10 cities in terms of 2018 bednights were (with 2018 % growth):
- London 71M bednights (-8.7%)
- Paris 53M bednights (+9.2%)
- Berlin 33M bednights (+5.5%)
- Rome 29M bednights (+3.1%)
- Istanbul 21M bednights (+20.3%)
- Madrid 20M bednights (+3.0%)
- Barcelona 19M bednights (+2.7%)
- Prague 18M bednights (+1.1%)
- Vienna 17M bednights +6.0%
- Munich 17M bednights (+9.3%)
ECM lists main factors influencing tourism demand in Europe as:
- competition from emerging destinations
- volatility of financial markets
- political and economic crisis
- security issues
- airline connectivity
- economic recovery in long-haul markets (e.g., Japan)
- tariffs and trade war among USA, EU, China
