On 23-24 June 2021 the German National Tourist Board (GNTB) will be streaming its Knowledge Days 2021 virtual event that explores how digital transformation is shaping international tourism.
Guest experts will be presenting on technology trends and innovations, predicting future directions and explaining tourism applications of digital tools.
Author Frank Thelen will deliver a keynote presentation based on his bestselling book 10xDNA - The Mindset of the Future.
Topics to be discussed wil include:
- Conversational marketing
- AI-supported chatbots
- Voice technology in knowledge graphs
- German tourism industry's Open Data project
- Social media marketing
- Positioning of brands
- Digital data sources in tourism
Speakers will include reps from Triple Sense Reply, Talkwalker, Lufthansa, Google and more.
