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Helsinki and Finnair using WeChat to connect with Chinese travelers
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12 October 2018 (Edited )

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Helsinki Marketing

Finland claims to be the first country to offer a fully cashless travel experience to visitors from China.

Now municipal DMO Helsinki Marketing, Finnish national carrier Finnair and Shenzhen-based Internet conglomerate Tencent are collaborating on a "mini-program" digital guidebook designed to introduce independent Chinese travelers to the City of Helsinki using WeChat via smartphone.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
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TourismMarketer

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