ACRO Global Tourism Marketer Articles: BA and Tourism Ireland team on campaign to promote Ireland to Brits

BA and Tourism Ireland team on campaign to promote Ireland to Brits
By

David
07 August 2017 (Edited )

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Irish Post

President/CEO
ACRO Global
Publisher
TourismMarketer

Website	Visit Website https://www.britishairways.com/‎
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Related Websites	Tourism Ireland
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Related Articles	Ireland sees more visitors from mainland Europe than from Britain for first time in 2Q2017 Brexit: Weak GBP brings visitors to the UK but doesn't deter Brits from going abroad 7% fewer British tourists visiting Ireland and those who do spend 20% less Ireland CSO figures for 1Q2017 show visits from North America up 16% but from Britain down 7%

External Article: http://irishpost.co.uk/british-airways-tourism-ireland-launch-campaign-encourage-british-residents-visit-emerald-isle/

Comments on BA and Tourism Ireland team on campaign to promote Ireland to Brits

•David
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Joined: 30 January 2012
Location: New England USA Web: DavidHBoggs.com

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•David

Posted 14 August 2017:

Campaign promotes Heathrow-Dublin and Heathrow-Belfast flights, along with driving trips on the Wild Atlantic Way and Causeway Coastal Route.

Media used include online ads, Apple News app, Facebook ads linked to BA booking page.

Visits to Ireland from the UK in 1H2017 are down 6.4% yoy on weak GBP.

But visits from North America are up strongly so far in 2017, although the USD is weakening.

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