ACRO Global Tourism Marketer Articles: Co. Laois launches rebranding and new marcom strategy to increase tourism

Co. Laois launches rebranding and new marcom strategy to increase tourism
By

David
08 February 2018 (Edited )

Share This Article

Leinster Express

David H. Boggs

President/CEO
ACRO Global
Publisher
TourismMarketer

Follow @davidhboggs

Subscribe to my blog

Website	Visit Website http://www.laoistourism.ie/
Rating	80/5 1 2 3 4 5 4/5 based on 1 vote. Show Individual Votes
Views	146 views. Averaging 146 views per day.
Related Articles	Failte Ireland to launch new midlands brand in March 2018 Clare and Tipperary County Councillors call for rebranding of Lough Derg tourism Failte Ireland introduces Slow Tourism brand to promote lakelands Offaly TD calls on Failte Ireland to establish a Midlands tourism brand

External Article: https://www.leinsterexpress.ie/news/business/295841/rebrand-of-laois-planned-to-boost-tourism.html

Comments on Co. Laois launches rebranding and new marcom strategy to increase tourism

•David
Senior Member

Usergroup: Administrator
Joined: 30 January 2012
Location: New England USA Web: DavidHBoggs.com

Total Articles: 2785
Total Comments: 498

•David

#1 - Quote - Permalink

Posted 08 February 2018:

Laois Tourism Strategic Plan 2018-2023 calls for new branding, coordinated marketing of Laois as a key part of the Ireland's Ancient East experience.

Of Irish counties, Laois has the 3rd-lowest tourism spend.

I wish them the very best of luck with the branding exercise, and hope they'll study and learn from the experiences of Rhode Island and Western Mass.

Post Reply

Previous Article | Next Article

Quick Reply
Your Name:
Your Comment: You may use BB Codes in your message.	<p></p>
Spam Prevention: