ACRO Global Tourism Marketer Articles: Failte Ireland investigating feasibility of Viking Coast branding

Failte Ireland investigating feasibility of Viking Coast branding
By

David
01 January 2018 (Edited )

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Irish Times

David H. Boggs

President/CEO
ACRO Global
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TourismMarketer

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Website	Visit Website http://www.failteireland.ie/
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External Article: https://www.irishtimes.com/business/transport-and-tourism/f%C3%A1ilte-ireland-explores-viking-coast-proposition-1.3338993

Comments on Failte Ireland investigating feasibility of Viking Coast branding

•David
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•David

#1 - Quote - Permalink

Posted 02 January 2018:

Failte Ireland says the new brand would be a "diversification" of its Ireland's Ancient East product, incorporating a "coherent year-round tourism offering."

A 50K euro contract for a feasibility study is up for grabs.

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