Quoting from failteireland.ie:
"Mr. Kelly, who was appointed after a thorough and competitive process undertaken by the Board of Fáilte Ireland, is a highly experienced senior executive. He has previously held positions as Marketing Director Diageo Ireland and European Marketing Director for Aviva and is currently Strategic Marketing Director for UCD Smurfit Business School. He is a native of Wexford and a commerce graduate from University College Dublin."