ACRO Global Tourism Marketer Articles: Failte Ireland to launch new midlands brand in March 2018

Failte Ireland to launch new midlands brand in March 2018
By

David
01 January 2018 (Edited )

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Connacht Tribune

David H. Boggs

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ACRO Global
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External Article: http://connachttribune.ie/east-galway-benefit-new-tourism-marketing-effort-200/

Comments on Failte Ireland to launch new midlands brand in March 2018

•David
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•David

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Posted 02 January 2018:

The region to be promoted under the new brand and logo - not yet made public - will run from east Galway to Westmeath, and Cavan to Killaloe.

Domestic tourists will be targeted initially, then international markets later after infrastructure improvements and business grants have been put into place.

The weak GBP has posed a serious threat to tourism in the Island of Ireland since the Brexit referendum vote of June 2016.

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