London man-on-the-street interviews: What makes hotel guests book directly?
By David
16 August 2017 (Edited )
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4Hoteliers
By David
16 August 2017 (Edited )
Share This Article
4Hoteliers
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer
ACRO Global
Publisher
TourismMarketer
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This was a very quick-and-dirty survey of about 280 random people interviewed on one day in the street in London. Sex and age were reasonably well distributed.
Benefits respondents said would be most likely to cause them to book a hotel stay (top 3):
Least-wanted benefits (top 3):
Nothing statistically significant about this, but data were collected quickly and cheaply, and results are certainly actionable. Useful research doesn't always need to be a Big Production.