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Most US and European consumers aren't yet ready to travel, but 9 in 10 will be by July 2021
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29 October 2020

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Phocuswright

In a survey report preview released yesterday, travel market researchers Phocuswright announced that although fewer than 50% of US and European consumers say they already feel comfortable with traveling, 3 in 4 will be ready to travel by January, and 9 in 10 by next July.

And also:

  • Domestic travel will recover first.
  • Top traveler concerns include:
    • Fear of being stranded at a destination
    • Stricter travel regulations
    • Closed borders
    • Having to deal with unfamiliar health-care systems
  • Europeans aren't yet at all comfortable with international travel, especially beyond Europe.
  • Americans are even more reluctant to leave the USA.
  • Frequent travelers - those who took 3 or more trips in 2019 - express stronger intent to travel internationally than those who traveled less frequently prior to COVID-19.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
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ACRO Global
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