UK national DMO VisitBritain has announced that Deputy CEO Patricia Yates will become interim CEO when after 7 years as CEO Sally Balcombe steps down from the position on 8 April 2022 to pursue new opportunities.
British Tourist Authority Interim Chair Judith Macgregor will lead the recruitment process for a new CEO.
Tourism has been one of the UK business sectors hardest hit by the COVID-19 pandemic.