PricewaterhouseCoopers UK predicts:

"Hotel trading growth is set to flatten in the year ahead due to economic uncertainty, weak business travel demand and an influx of new rooms scheduled to open across the country."

For London hotels:

• Occupancy down 1% to 81%
• ADR up 0.8% to 150 GBP
• RevPAR up 0.3% - essentially flat at 122 GBP

STR projects that as many as 5000 new London hotel rooms could come online in the winter of 2018-2019, which could impact these forecasts.

PwC also notes that "the shortfall in availability of EU nationals remains a concern for hotels and the weak pound has pushed up the costs of retaining staff and importing goods within the sector."