6M GBP "Scotland is Now" initiative encourages people to consider Scotland as a country to visit or one in which to live, study and/or invest.
The project is a collaborative effort of VisitScotland, the Scottish Government, Scottish Development International and Universities Scotland.
The video here is one of 94 in VisitScotland's YouTube channel.
Let's wait and see what the campaign's impact on 2018 summer tourism numbers will be.