The UK Office of National Statistics has released 2017 tourism statistics for Scotland:
- Visits up 17% yoy to 3.2M
- Spend up by nearly one-fourth
- Visits from North America up but spend down
- Visits and spend from EU both up
Increases are attributed to a combination of:
- Outlander TV series
- Digital marketing by VisitScotland
- Year of History, Heritage and Archaeology events