ACRO Global Tourism Marketer Articles: Tourism Ireland and Air Transat partner on Toronto ad campaign

Tourism Ireland and Air Transat partner on Toronto ad campaign
By

David
26 July 2017 (Edited )

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David H. Boggs

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Related Websites	Tourism Ireland Air Transat
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Related Articles	Tourism Ireland launches promotional campaign around Women's Rugby World Cup 2017 Trophy Tour

External Article: http://www.webwire.com/ViewPressRel.asp?aId=211250

Comments on Tourism Ireland and Air Transat partner on Toronto ad campaign

•David
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Location: New England USA Web: DavidHBoggs.com

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•David

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Posted 27 July 2017:

Tourism Ireland's campaign targets 4.6M Canadians in the Toronto metro area with commuter-train posters, a radio contest and Facebook ads.

There are also said to be Tourism Ireland ads on the Air Transat Web site, but I couldn't find these today (27 July). (??)

Montreal-based Air Transat operates scheduled and charter flights to 30 countries. Published pricing for Toronto-Dublin round-trip flights (18 August - 7 September 2017) is CA$834.

Direct air access to Ireland from Canada is likely largely responsible for the 11% increase in Canadian visits seen in 2016.

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