The aim of Tourism Ireland's new campaign is to keep Ireland top-of-mind for prospective future holidaymakers during the COVID-19 pandemic.
Users are encouraged to label inspirational content that connects people with Ireland with the hashtag #FillYourHeartWithIreland.
Content used in the campaign includes a traditional music session, Irish dance lessons, virtual tours, a cooking lesson (see video, below) and more.
The campaign also includes content from Culture Island, Good Food Ireland, Failte Ireland and Tourism Northern Ireland.