Tourism Ireland launches 2018 US marketing plan
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23 January 2018 (Edited )
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23 January 2018 (Edited )
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David H. Boggs
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TourismMarketer
ACRO Global
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TourismMarketer
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18 January launch event was attended by agents, operators and journalists from NY, NJ and CT.
TI has begun running TV ads on all 3 major networks in NYC, Boston, Chicago, Philadelphia and DC markets, supported by extensive digital advertising and social-media presence.
Current promotions are specifically for spring/summer 2018 travel.