Tourism Ireland has collaborated with US magazine-publishing giant Hearst Media to produce 3 videos featuring Northern Ireland for Hearst's online Esquire, Elle and Town & Country publications, to be shown to an audience estimated at 2.5M people.

Tourism Ireland Head of North America and Australia Alison Metcalfe said:

“Tourism Ireland has prioritised North America as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. In 2019, Tourism Ireland is undertaking a targeted and extensive programme of promotions, to continue grow North American visitors to Northern Ireland.”