Objective of Tourism Ireland's two-week end-of-2019 ad campaign in France is to position Ireland top-of-mind for summer 2020 holidays.
Ads will reach about 13.5M TV viewers via France 2, France 3, TF1, Arte, Paris Premiere, Eurosport and CNews.
Online, 20-second videos will be running on TF1 and France TV, and on the websites of travel-trade sites Tour Hebdo and Tour Mag.
Campaign is funded by moneys added to Tourism Ireland's 2020 budget in response to the Brexit threat to tourism.