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Chinese TV star Ren Zhong visited Ireland in September as part of a marketing campaign by Tourism Ireland partnering with mobile-phone provider vivo and National Geographic China.
Ren and crew filmed along the Wild Atlantic Way using a new vivo mobile phone. The finished film entitled "Be Wild" is scheduled to be shown on Chinese TV in November and is expected to reach more than 800M viewers, and 30M via Chinese social-media platform Youku.
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