Announced features of the UK's first-ever Tourism Sector Deal include:

• Create a Tourism Data Hub intended to allow businesses to improve their targeting of overseas visitors
• Create 10,000 new apprenticeships in tourism and hospitality
• Build 130,000 new hotel rooms, 75% outside London
• New strategy to grow business events and conferences
• Improve broadband connectivity in conference centers
• Make the UK the most accessible destination for disabled visitors

First steps will include the piloting of up to 5 new Tourism Zones, to receive Government support for growing their local tourism economy through product development, marketing and digital skills training.

Prime Minister Theresa May said:

"As one of the most visited countries in the world, the UK is a world leader in international tourism and it is crucial that we remain globally competitive to meet growing demands. That’s why today I am pleased to announce the UK’s first ever tourism sector deal, ensuring that we continue to innovate, boost connectivity and economic productivity, expand career pathways and break down barriers for visitors with disabilities..."