UK national tourist board VisitBritain will hold its 2021 tradeshow and marketplace ExporeGB virtually 1-5 March 2021.
Event will feature:
- 350 buyers and journalists from 20 countries (including Australia, China, GCC, France, Germany, Italy Spain, USA) meeting with 350 UK suppliers and destination reps
- More than 1000 one-to-one virtual meetings between exhibitors and international buyers
- Virtual Exhibitor booths to display marketing materials
- VIBE event where exhibitors meet with VisitBritain in-market specialists
- Accommodates all time zones with a scheduled program for buyers from both short-haul and long-haul destinations
Agenda:
- 1 March: International Business Exchange (VIBE) - educational day for suppliers, 1"1 meetings with in-market specialists
- 2-4 March: 1:1 appointments between suppliers and international buyers; webinars, exhibitor booths
- 5 March: Travel Agent education day - agents can download supplier content and meet virtually with other delegates
