In its #MYMICROGAP campaign scheduled to run through October, VisitEngland is displaying photos and videos on digital billboards across the UK promoting domestic gap-year activities that can be undertaken by young people over a period of just a few days.
Campaign also uses 30-second videos on social-media channels, online display and TV.
Research has found that only 24% of Brits aged 18-34 are likely to take a travel break in the next 3 years, but 64% find the idea of a "microgap" appealing.
Despite the currently weak GBP, Brexit uncertainties have been hurting UK international inbound tourism.
