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VisitScotland to offer £4M incentive fund for visitor attractions
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26 September 2021

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VisitScotland

VisitScotland has announced that it will administer on behalf of the Scottish Government a £4 million Days Out Incentive Fund intended to help support visitor attractions, day tours and outdoor wildlife and adventure activities during winter 2021-2022 by subsidizing ticket prices by up to 50%.

Eligible businesses are encouraged to apply for funding between 5 and 12 October 2021 for funds to subsidize bookings between 4 November 2021 and 18 February 2022.

Eligibility requirements:

  • Have a place of business in Scotland
  • Charge admission fees
  • Open for business and with availability November 2021 - February 2022
  • Participate in COVID-19 industry standard "We're Good to Go" program or equivalent

VisitScotland will be running a marketing campaign promoting the incentive program, which is a component of the £25M COVID-19 tourism recovery program announced by First Minister Nicola Sturgeon in March.

Apply here.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
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ACRO Global
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TourismMarketer

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