Welsh government and Qatar Airways to partner on marketing Doha-Cardiff service
By
David
20 March 2018 (Edited )
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Breaking Travel News
By
David
20 March 2018 (Edited )
Share This Article
Breaking Travel News
David H. Boggs
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ACRO Global
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TourismMarketer
ACRO Global
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TourismMarketer
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Today the majority of international travelers who visit Wales do so as an often incidental part of a tour of the UK.
The Doha-Cardiff service scheduled to begin in May 2018 is expected to open Wales tourism up directly to Asia-Pacific markets with connectivity via Doha, including Australia, New Zealand, China, India and Japan.
The 2-year marketing agreement will include promotion to trade and consumers in those markets of Wales as a destination.
Does the tourism ministry of Wales have the horsepower necessary to establish the country as a stand-alone international destination? How will the tourist boards of Ireland, Scotland and England react - cooperatively or competitively?
Stay tuned.