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Travel recovery slowing in October 2023
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25 October 2023 (Edited )

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Short-term and structural challenges are both in play

Travel recovery slowing in October 2023

Latest Airlines Reporting Corp (ARC) air ticket sales data indicate post-pandemic recovery of travel is slowing or possibly plateauing in October, with both short-term and structural challenges in play.

Positive factors in travel recovery include:

  • Return of international travel in Asia-Pacific, particularly long-haul travel on trans-Pacific and Asia-Europe routes, starting in late 2022
  • Outbound trans-Atlantic travel from Europe has grown strongly
  • Increased demand for blended work/leisure travel, which tends to involve longer stays

Obstacles include:

  • Slower-than-expected recovery of outbound travel from PRC, which did not reach 50% of 2019 level until August 2023
  • Disappointing growth in US business travel, which was down 27% YOY in February and has increased little since
  • Growth in European domestic and short-haul travel flattened in summer 2023
  • Global inflation, which has both raised airfares and interest rates
  • Production restrictions by oil-exporting countries, leading to higher fuel and air-ticket prices
  • Ending of fiscal stimuli
  • Pervasive videoconferencing, which has led to work-from-home and hybrid models
  • Environmental and sustainability concerns about air travel
  • Substitution of road and rail in short-haul markets

Will travel continue to recover in fall/winter 2023-2024? In which markets? Will airfares ever come back down? Watch this space.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
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TourismMarketer

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