The Massachusetts Office of Travel & Tourism reports these lodging data for June 2019 vs. June 2018:
- Occupancy 78.4%, down 0.9%
- Rooms sold 2.1M, up 1.3%
- ADR $212.25, up 3.7%
- RevPAR $166.32, up 2.7%
- Room revenue $445.1M, up 5.3%
- Massachusetts outperformed the US average on each of these metrics.
And for CY 23019 to date as of 30 June:
- Occupancy 65.5%, down 1.9% vs. US growth of 0.1%
- Rooms sold 10.0M, up 0.5% vs. US growth of 2.1%
- ADR $179.41, up 2.8% vs. US growth of 1.1%
- RevPAR $117.46, up 0.8% vs. US growth of 1.2%
- Room revenue $1.8B, up 3.3% on par with US growth
Looks like business and VFR travel to Massachusetts was down January-May - maybe because of Trump administration trade and immigration policies - but inbound tourism began to turn things around in June.
