China Luxury Advisors' tour operator interviews provide outstanding insights into the Chinese outbound travel/tourism market for Summer 2016.

Some samples:

• Interest in African and South American destinations is growing in the high-end segment.
• There is steady growth in demand for Japan.
• Group package tours are becoming increasingly segmented: shopping, hiking, scuba, etc.
• FIT segment is growing, could reach 75% within 5 years; especially popular with millennials..
• Chinese shoppers favor credit cards over cash, want experience beyond outlet malls.
• Destinations need Chinese-language signage and collateral, Mandarin-speaking staff.
• Terrorist attacks in France and Belgium have shifted Chinese European demand to Spain, UK, Scandinavia.
• Chinese travelers are adventurous when it comes to food; dining experiences can make connection to local culture.