Per this Skift article by Dan Peltier, Chinese outbound tourism is "having its best year ever and 2017 is on track to be even better" despite an overall economic slowdown as reported by the Wall Street Journal in September.
Details:
- 589M Chinese traveled during Golden Week (1-7 October 2016), up 12% from 2015
- China is the world's largest outbound travel market (more than 130M in 2016) and one of the largest for domestic tourism.
- Disney claims attendance at Shanghai resort opened in June 2016 has exceeded expectations.
- Revenues of Chinese travel brands in 2016 YTD exceed $80B, up 13.5% from 2015.
- eMarketer projects that China's travel revenue will increase by a further 30% in 2017.
For market research on what Chinese outbound tourists want, go to my blog and search on "China" and "Chinese".
