ACRO Global Tourism Marketer Articles: Tourism Ireland launches Game of Thrones campaign in NYC

Tourism Ireland launches Game of Thrones campaign in NYC
By

David
01 August 2017 (Edited )

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David H. Boggs

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Website	Visit Website https://www.tourismireland.com/
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External Article: http://www.adworld.ie/2017/07/28/tourism-ireland-targets-american-market-got-campaign-times-square/

Comments on Tourism Ireland launches Game of Thrones campaign in NYC

•David
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•David

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Posted 07 August 2017:

Tourism Ireland is working with Hollywood Reporter magazine to remind Americans that much of the Game of Thrones series is filmed in Northern Ireland.

Campaign includes a billboard ad in Times Square as well as a dedicated section of the Ireland.com Web site.

Northern Ireland tourism is also benefiting from the weak GBP that makes it an attractive destination for euro-carrying citizens of the Republic.

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