ACRO Global Tourism Marketer Articles: Ireland tourism brand little known in Asia

Ireland tourism brand little known in Asia
By

David
05 October 2017 (Edited )

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Jing Travel

David H. Boggs

President/CEO
ACRO Global
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TourismMarketer

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Website	Visit Website https://www.tourismireland.com/
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External Article: https://jingtravel.com/ireland-is-stepping-up-its-marketing-in-china-but-can-it-be-successful/

Comments on Ireland tourism brand little known in Asia

•David
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Location: New England USA Web: DavidHBoggs.com

Total Articles: 2810
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•David

#1 - Quote - Permalink

Posted 12 October 2017:

60,000 Chinese tourists are expected to come to Ireland in 2017, but for many the visit to Ireland is incidental to a larger itinerary centered on London or other UK destinations. How Brexit will affect that is a big unknown.

And in any case, the Ireland brand needs major work in China and throughout Asia.

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