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VisitScotland to refocus on less popular tourism regions and seasons
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28 October 2017 (Edited )

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The Scotsman

David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
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David
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Posted 28 October 2017:

What VisitScotland is trying to do here is relieve pressure on the most popular tourist spots and seasons by promoting other less-popular locales that are worth seeing, and those worth seeing in seasons other than high summer.

Because when a destination becomes so overrun with tourists all coming at once that road traffic goes into gridlock - think Acadia National Park or downtown Boston in summer - the tourists start staying away.

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