ACRO Global Tourism Marketer Articles: Tourism marketers need to adapt to major changes in the China market

Tourism marketers need to adapt to major changes in the China market
By

David
20 December 2017 (Edited )

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Jing Travel

David H. Boggs

President/CEO
ACRO Global
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TourismMarketer

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External Article: https://jingtravel.com/chinese-travelers-normalizing-but-china-strategy-still-key/

Comments on Tourism marketers need to adapt to major changes in the China market

•David
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•David

#1 - Quote - Permalink

Posted 20 December 2017:

China market is maturing.

The Chinese have gotten into independent travel, and so are beginning to look more like mainstream international travelers.

Just as various "China-ready" training programs and certifications are ramping up, they may already be facing obsolescence, as the expectations and behaviors of visitors from China are changing.

Language and reaching consumers inside China by search and mobile ads are still major challenges for Western tourist boards and companies.

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