Overseas trips to Ireland up 3.7% January-November 2017
By David
22 December 2017 (Edited )
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CSO
By David
22 December 2017 (Edited )
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David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer
ACRO Global
Publisher
TourismMarketer
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Visitors to Ireland by area of residence - change January-November 2017 vs. January-November 2016, and January-November 2017 share of total visitation:
Great Britain -5.2% visits (37.1% share, down from typical 40%)
Other Europe +5.5% visits (35% share)
North America +16.6% visits (21% share)
Other Regions +18.4% visits (6% share)
So the "Other Regions" market (which would include South America, Asia - Pacific, Africa, Middle East) had highest rate of growth, but from a small base, so a relatively few absolute numbers of visits. Direct China-Ireland flights would speed this growth up considerably; throwing a lot of marketing money at this market - less so.
Great Britain is down primarily because of a combination of weak GBP and Brexit uncertainty; more marketing probably won't help much here either.
So we hope the lion's share of Irish destination-marketing spending is targeting North America and continental Europe.