Tourism Ireland launches 2018 US marketing plan
By David
23 January 2018 (Edited )
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Causeway Coast Community
By David
23 January 2018 (Edited )
Share This Article
Causeway Coast Community
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer
ACRO Global
Publisher
TourismMarketer
Follow @davidhboggs
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18 January launch event was attended by agents, operators and journalists from NY, NJ and CT.
TI has begun running TV ads on all 3 major networks in NYC, Boston, Chicago, Philadelphia and DC markets, supported by extensive digital advertising and social-media presence.
Current promotions are specifically for spring/summer 2018 travel.