ACRO Global Tourism Marketer Articles: Co. Laois launches rebranding and new marcom strategy to increase tourism

Co. Laois launches rebranding and new marcom strategy to increase tourism
By

David
08 February 2018 (Edited )

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David H. Boggs

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ACRO Global
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TourismMarketer

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Website	Visit Website http://www.laoistourism.ie/
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External Article: https://www.leinsterexpress.ie/news/business/295841/rebrand-of-laois-planned-to-boost-tourism.html

Comments on Co. Laois launches rebranding and new marcom strategy to increase tourism

•David
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Location: New England USA Web: DavidHBoggs.com

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•David

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Posted 08 February 2018:

Laois Tourism Strategic Plan 2018-2023 calls for new branding, coordinated marketing of Laois as a key part of the Ireland's Ancient East experience.

Of Irish counties, Laois has the 3rd-lowest tourism spend.

I wish them the very best of luck with the branding exercise, and hope they'll study and learn from the experiences of Rhode Island and Western Mass.

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