Terror attacks, weakening USD and political tensions make Europe less attractive to Americans
By David
21 February 2018 (Edited )
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European Travel Commission
By David
21 February 2018 (Edited )
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European Travel Commission
David H. Boggs
President/CEO
ACRO Global
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TourismMarketer
ACRO Global
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TourismMarketer
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According to the ETC's Long Haul Travel Barometer, in the first half of 2017 daily per-person spending of American visitors to Europe breaks down like this:
Spending by Americans is dwarfed by that of Chinese visitors, 77% of whom spend more than 200 EUR a day.
But bear in mind there are some indications that the big-spending Chinese tourists are investing a lot of that money that destinations are counting as normal tourism spend.
Top destinations for Americans - 61% of whom visited more than one European country - in autumn 2017 were:
78% of Chinese tourists visited more than one country, and 59% visited France.