ACRO Global Tourism Marketer Articles: Marketing Greece announces 2018 marketing plan

Marketing Greece announces 2018 marketing plan
By

David
07 April 2018 (Edited )

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David H. Boggs

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ACRO Global
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TourismMarketer

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Website	Visit Website http://www.marketinggreece.com/
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External Article: https://news.gtp.gr/2018/03/29/marketing-greece-presents-2018-action-plan-greek-tourism/

Comments on Marketing Greece announces 2018 marketing plan

•David
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•David

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Posted 08 April 2018:

CEO Ioanna Dretta says the organization's goals for 2018 include improving qualitative tourism demand, increasing average visitor spend, reducing seasonality, increasing the number of last-minute bookings and positioning Athens and Thessaloniki as year-round city break destinations.

Reducing seasonality - spreading tourist visitation out more evenly across the year - is an important goal, as a shortage of hotel rooms in high season has been predicted for 2018.

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