The pitch on Airbnb.com goes like this:

"Imagine yourself there: Roam neon-lit streets, hunt for hidden waterfalls, and boogie to local beats with video stories from Airbnb travelers."

The new service permits users with the latest Airbnb iPhone app to produce 10-second video clips from their camera roll and edit them into stories about their trips.

Clips can be viewed on airbnb.com or via a tab in the app. The stories link to related destinations and accommodations.

Local DMOs need to figure out a way to use this feature to their advantage.