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Wine & Spirit Trade Association members in England and Wales are making an effort to compete with Scottish distillers for tourist dollars.
The Scotch Whisky Association reported 1.9M tourist visits - most from Germany, the USA and Asia - to Scotland's distilleries in 2017, accounting for nearly 61M GBP in sales.
The timing of WSTA's move should be favorable, considering the weak GBP vs. EUR and USD. But weak yuan could be problematic if US-China trade war continues.
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